About · FKT Nutrition Labs
Fueling should be the simple part.
FKT Labs is an endurance nutrition company working to make fueling easier to understand, easier to use, and easier to keep doing when the effort gets hard.
01 · What we're doing
Building better ways to fuel long efforts.
Endurance fueling can become unnecessarily complicated. Athletes are asked to navigate competing formulas, changing recommendations, proprietary systems, and marketing claims that often make familiar ingredients sound far more revolutionary than they are.
FKT Labs is working to simplify the experience: solve problems athletes actually have, develop products that earn their place in a pack or pocket, and say honestly what the evidence does and does not support.
Maybe you're chasing an FKT or trying to qualify for the Olympics. Maybe you're running your first half marathon. Or maybe you just want endurance fuel that doesn't taste like sadness.
If you're out there long enough to need fuel, this is for you.
02 · Where it came from
Kitchen to lab bench.
FKT Labs began with founder Jordan King experimenting with endurance fuel in his kitchen and asking why fueling so often falls apart as efforts get longer. Those questions eventually led to related research at the University of Utah with materials scientist Dr. Jeffrey Bates.
That is the short version. The longer and considerably messier version is being documented in Our Story.
Working in formulation, manufacturing, packaging, testing, or endurance performance?
Contact FKT Labs →